Start Selling On Flipkart

 

Introduction

Flipkart is an Indian e-commerce company that was founded in 2007 by Sachin Bansal and Binny Bansal. It is headquartered in Bengaluru, Karnataka, India. The company offers a wide range of products including electronics, fashion, home appliances, and more.

Flipkart operates on a marketplace model, where it acts as a platform for third-party sellers to list and sell their products to customers. In addition to its own private label products, the company also offers a platform for sellers to list their products and sell them to customers. Flipkart also operates a grocery delivery service, known as Flipkart Supermart, and an online streaming service, Flipkart Videos.

In 2018 Walmart acquired 77% of Flipkart. Since then it has been expanding its services and opened its platform to more sellers and also started to offer its services to more regions of India.

In addition to its website, Flipkart also has a mobile app that is available for both Android and iOS devices. Customers can use the app to browse and purchase products, track orders, and access customer service.

Eligibility To Sell On Flipkart

To sell on Flipkart, you must meet certain eligibility criteria. These include:

Legal Entity: Only registered legal entities (such as companies, partnership firms, and sole proprietorships) are eligible to sell on Flipkart.

GSTIN: You must have a valid GSTIN number to sell on Flipkart.

Product Compliance: All products listed on Flipkart must comply with Indian laws and regulations and Flipkart’s policies and guidelines.

Fulfillment: As a seller, you will be responsible for fulfilling orders and providing customer service.

Bank Account: You must have a valid bank account in India to receive payments from Flipkart.

Business registration: You should have proper business registration certificate and documents like a PAN card, GST registration, etc.

It’s always better to check with Flipkart before starting as the policies and guidelines may change with time.

How To Sell On Flipkart ?

To sell on Flipkart, you will need to register as a seller on their website. You will be required to provide information such as your business details and GSTIN number. Once your registration is complete, you can list your products, set prices, and start selling. You will need to ensure that your products comply with Flipkart’s policies and guidelines. Additionally, you will also be responsible for fulfilling orders and providing customer service

How To Do Product Research For Selling On Flipkart?

Product research is an important step when preparing to sell on Flipkart. Here are some pointers to use for product research

Analyze the market: Look at what products are currently popular on Flipkart and in the broader market. Identify gaps in the market where there is a demand for a certain product but not enough supply.

Check out the competition: Analyze the products and pricing of your competitors. See what they are offering and how they are positioning their products.

Look for trends: Keep an eye on industry trends and look for products that will likely become popular.
Use customer feedback: Look at the reviews and ratings of products on Flipkart. See what customers like and dislike about a product and use this information to improve your own product.

Research your target audience: Understand who your target audience is and what they are looking for in a product.

Make use of tools: Use tools like Google Trends, Keyword Planner, and merchantwords.com to research the demand and competition of products.

Test your product: Before listing your product on Flipkart, test it with a small group of people and see if they are willing to buy it also check the pricing of similar products on Flipkart.

By following these steps, you can identify potential products that will be in demand on Flipkart and increase your chances of success as a seller.

Why should I sell on Flipkart ?

There are several reasons why you should consider selling on Flipkart:

Large customer base: Flipkart has a large customer base in India, which can help to increase your sales and reach a wider audience.

Easy to use platform: Flipkart’s platform is user-friendly and easy to navigate, making it simple for sellers to list and manage their products.

Support and resources: Flipkart provides sellers with support and resources to help them succeed, including training, marketing tools, and customer service.

Fulfillment services: Flipkart offers a wide range of fulfillment services, including logistics and warehousing, making it easy for sellers to manage their inventory and shipping.

Advertising tools: Flipkart provides advertising tools, such as sponsored products and sponsored brands, which can help to increase visibility and drive sales for your products.

Large customer base: Flipkart has a large customer base in India, which can help to increase your sales and reach a wider audience.

Wide range of products: Flipkart offers a wide range of products, allowing sellers to list their products in multiple categories and reach different audiences.

Flexibility: Selling on Flipkart allows you to run your business from anywhere and sell products to customers across India.

By selling on Flipkart, you can gain access to a large customer base, use a user-friendly platform, and benefit from a wide range of services and resources. With the right strategy, it can be a great way to grow your business and increase your sales.

Conclusion

Selling on Flipkart presents a significant opportunity for businesses to reach a vast customer base, benefit from Flipkart’s strong brand presence, and leverage its robust logistics network. However, success requires careful attention to product quality, competitive pricing, and effective customer service.