Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of online marketing activities designed to reach consumers via the internet or electronic devices. 1. Wider Reach Global Audience: Digital marketing enables businesses to reach a global audience without geographical limitations. Targeted Marketing: Tools like social media ads and search engine marketing allow precise targeting based on demographics, interests, and behaviors. 2. Cost-Effective Lower Costs: Compared to traditional marketing methods like TV or print ads, digital marketing is often more affordable, making it accessible to businesses of all sizes. Higher ROI: With proper targeting and measurement, digital marketing campaigns can yield a higher return on investment (ROI). 3. Measurable Results Analytics Tools: Digital marketing provides access to analytics tools that track the performance of ...
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