Google E-E-A-T

            Google E-E-A-T

  • Experience: Show that your content is created by people with direct, first-hand experience with the topic. This could be through author bios, “behind the scenes” content, or by directly referencing personal experiences within the content itself.
  • Expertise: Demonstrate your subject matter expertise through the depth and accuracy of your content and author credentials and by citing reputable sources and studies.
  • Authoritativeness: Build your brand’s authority by consistently publishing high-quality content, earning coverage and mentions from other respected sites, and growing your reputation within your industry.
  • Trustworthiness: Be transparent about who is behind your content, provide clear contact and customer service information, maintain a positive reputation, and follow ethical content practices

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