Google E-E-A-T Experience : Show that your content is created by people with direct, first-hand experience with the topic. This could be through author bios, “behind the scenes” content, or by directly referencing personal experiences within the content itself. Expertise : Demonstrate your subject matter expertise through the depth and accuracy of your content and author credentials and by citing reputable sources and studies. Authoritativeness : Build your brand’s authority by consistently publishing high-quality content, earning coverage and mentions from other respected sites, and growing your reputation within your industry. Trustworthiness : Be transparent about who is behind your content, provide clear contact and customer service information, maintain a positive reputation, and follow ethical content practices